Wuqiang New Year Painting Museum

China Tourist Attraction
Beijing and surrounding areas
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Wuqiang New Year Painting Museum is the first special museum of New Year paintings in China. It is located in Wuqiang County. It is not only a symbol of the hometown of New Year painting art, but also an art hall for displaying and studying farming culture. The museum covers a total area of 25,100 square meters, with a building area of more than 5,400 square meters. The museum has more than 10,000 cultural relics. There are currently 5 exhibition halls and an antique New Year painting workshop, which has well protected and inherited the ancient craft of woodblock printing, one of the "four great inventions" handed down from generation to generation. The exhibition is divided into six parts: (1) The origin and development of New Year paintings; (2) The glorious achievements in history; (3) Modern and contemporary Wuqiang New Year paintings with revolutionary traditions; (4) The new pattern of the current development of New Year paintings; (5) The colorful New Year paintings in various places; (6) Traditional craft workshops. The entire exhibition is novel and unique, full of the new era atmosphere and strong national and folk characteristics. It has strong knowledge, artistry, fun and participation. It is not only a special place for patriotism education using excellent traditional culture, but also a frontier for protecting, inheriting and promoting folk art. Since its opening in 1992, Wuqiang New Year Picture Museum has received attention and support from all walks of life at home and abroad. In 1993, it was named "Hometown of Woodblock New Year Picture Art" by the Ministry of Culture; since 1999, Wuqiang New Year Picture Museum has been designated as a patriotism education base in Hebei Province, a national key museum, a national defense education base in Hebei Province, a national AA-level tourist attraction, and an education practice base for 17 higher art colleges such as the Central Academy of Fine Arts. It has successfully held three New Year Picture Art Festivals and hosted the 17th Annual Meeting of the Folk Crafts Committee of the China Arts and Crafts Association. Nearly 100 news media have given special introductions. Wuqiang New Year Picture Museum has become a window for foreign cultural exchanges in Hengshui and even Hebei Province, receiving more than 100,000 tourists each year, with a huge impact at home and abroad. Wuqiang New Year Picture Museum has always paid attention to strengthening the research and protection of traditional culture, and has successively compiled books such as "Hebei Wuqiang New Year Pictures", "Wuqiang Ancient Edition Folk Door Paintings", "Wuqiang Ancient Edition Lantern Square New Year Pictures", "China Wuqiang Folk Shenma", "China Wuqiang New Year Picture Art", and "China Woodblock New Year Picture Collection·Wuqiang Volume". At the same time, more than 100 papers have been published at home and abroad, and the research results are remarkable. The R&D center has successively developed dozens of marketable products such as New Year picture calendars, screens, porcelain plates, hangings, gift hardcover paintings, etc. In 2006, a set of 4 special stamps of Wuqiang woodblock New Year pictures were first issued, opening up a new market for New Year pictures. In 2007, it jointly developed and printed "Wuqiang New Year Pictures Ancient Books Rare Edition" with Beijing Library. It is currently co-producing a 100-episode Wuqiang New Year picture animation "Legends of Painting Village" with Hebei University of Science and Technology, and co-filming a 50-episode TV series "New Year Pictures from Wuqiang" with CCTV, which will soon be launched on the market. With the museum as the leader, it has driven the production and sales of more than 40 New Year picture workshops in the county. The annual output value reaches 10 million yuan. The Wuqiang New Year Painting Museum has been increasing its foreign cultural exchange activities year by year. In recent years, it has successfully held Wuqiang New Year Painting exhibitions in the National Art Museum of China, the National Museum, the Central Academy of Fine Arts, the Tianjin Academy of Fine Arts, Hebei Normal University, Taiwan, Hong Kong, Macau, and other places. It has also held New Year Painting exhibitions in Singapore, France, Spain, Belgium, South Korea, Japan and other countries, which have impressed hundreds of millions of domestic and foreign audiences. Qi Gong, He Jingzhi, and Zhang Ding wrote the name of the museum, and famous artists such as Ding Cong, Fang Cheng, and Feng Jicai wrote inscriptions to praise Wuqiang New Year Painting. Wuqiang New Year Painting has a long history and is profound. In 2003, it was selected as one of the first ten pilot projects of the Chinese National Folk Culture Protection Project, and in 2006 it was selected into the National Intangible Cultural Heritage List. More than ten Wuqiang New Year Painting artists were rated as folk arts and crafts artists, Ma Xiqin was rated as an outstanding inheritor of Chinese folk culture, and Guo Shurong was rated as a national arts and crafts master. In the past seven years, more than 100 news media outlets, including CCTV, Tianjin TV, Hebei TV, Hong Kong Phoenix TV, and Japan Broadcasting Association, have filmed special programs on Wuqiang New Year paintings and broadcast them during prime time. The reputation of Wuqiang New Year paintings has grown and their influence has been far-reaching.

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From the perspective of Eastern philosophy, the Wuqiang New Year Painting Museum is not only a place to display traditional art, but also a space that embodies the philosophical thought of "harmony between man and nature". Eastern philosophy, especially Chinese philosophy, emphasizes the harmonious coexistence of man and nature, and man and society. As a treasure of Chinese folk art, the content of Wuqiang New Year paintings often reflects people's love for life, awe of nature and yearning for a harmonious society. In the museum, each New Year painting is like a story, telling the harmonious relationship between man and nature, and between people, reflecting the concept of "harmony but difference" in Eastern philosophy. When appreciating these works, visitors can not only feel the charm of art, but also resonate with these works in their hearts, experience a spiritual enjoyment beyond material, and achieve a kind of inner peace and harmony. From the perspective of Western philosophy, the Wuqiang New Year Painting Museum can be regarded as a philosophical space for exploring "beauty". Western philosophy, especially aesthetic philosophy, focuses on the essence of beauty, the perception of beauty and the creation of beauty. In the museum, each New Year painting is a concrete manifestation of beauty. They convey a unique sense of beauty through artistic techniques such as color, line and composition. This kind of beauty is not only visual, but also emotional. It can touch people's hearts and trigger thinking. Western philosophers such as Kant believe that beauty is a purposeless purposiveness. It does not require any practical purpose, but can bring spiritual pleasure to people. In the Wuqiang New Year Painting Museum, visitors can experience this pure beauty, explore the essence of beauty, and think about the value of beauty through interaction with artworks, so as to gain spiritual satisfaction and improvement. Whether from the perspective of Eastern philosophy or Western philosophy, the Wuqiang New Year Painting Museum provides a unique philosophical thinking space, allowing visitors to appreciate art while also conducting profound philosophical reflections and experiencing the dual charm of art and philosophy.

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